Materials, emotion, textures, brands/sub-brands, segmentation, technology, cost, and market dynamics — skillfully combined, together these factors are morphed into an organizational design strategy
The ultra-thin 20" high-definition TouchSmart 300 and larger 23" TouchSmart600 feature a clutter-free, 360° degree design — ready to take up residence in your kitchen or the family room.
Good design is more than just its individual components—it’s how they work together. HP delivers a clean, elegant aesthetic that fits perfectly with your décor.
Designed to be youthful and expressive, the Compaq design language draws strongly from the organic flow of modern housewares and the softer, more friendly side of personal electronics and cell phones.
Expanding HP’s relationship (and shelf space) with Best Buy – Special Editions feature unique themes and niche appeal, share mainstream platforms, and explore new colors, materials, and finishes.
Helping deliver products faster and more effectively to market, HP’s first holistic design and costing strategy for consumer PC’s.
Brand Exploration for HP – Envy products appeal to individuals that are excited to discover new ways to interact and use their technology. Envy incorporates two fundamental elements: Precision Crafted Design and Tailored Customer Experience.
Clearly communicating the power of design – HP delivers a consistent design story from marketing requirements through initial concepts to go-to-marketing messaging.
Changing how the user interacts with music, the iPad UX | UI design for NuVo Technologies allows people to quickly and easily find, discover and play music around the home.
NuVo Technologies approached me with the opportunity to re-vitalize their flagship line of home audio distribution equipment – the result, the award-winning Grand Concerto system.